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‘唳�唳距Π唰嵿�曕�囙�熰�苦�� 唳囙Θ 唳� 唳熰�嵿Π唳距Θ唳溹�苦Χ唳� 唳囙�曕�嬥Θ唳�唳�: 唳ㄠ�苦�� 唳班�苦�熰�囙Σ唳苦�熰�苦��, 唳氞�嵿Ο唳距Σ唰囙�炧�嵿�溹�囙Ω 唳忇Θ唰嵿Α 唳�唰嵿Π唰嬥Ω唳�唰囙�曕�嵿�熰Ω (Marketing in a Transition Economy: New Realities, Challenges and Prospects)’-唳多��唳班�嵿Ψ唳� 唳曕�囙Ω 唳膏�嵿�熰�距Α唳苦Θ唳苦Π唰嵿Ν唳� 唳�唳距Π唰嵿�曕�囙�熰�苦�� 唳椸�嵿Π唳ㄠ�嵿Ε唰囙Π 唳�唰嬥�溹�� 唳夃Θ唰嵿Ξ唰嬥�氞Θ 唳曕Π唳� 唳灌�熰�囙�涏�囙イ 唳⑧�距�曕�� 唳�唳苦Χ唰嵿Μ唳�唳苦Ζ唰嵿Ο唳距Σ唰熰�囙Π 唳夃Κ唳距�氞�距Π唰嵿Ο 唳呧Η唰嵿Ο唳距Κ唳� 唳�. 唳ㄠ�苦�熰�距�� 唳嗋�灌Ξ唳� 唳栢�距Θ 唳嗋�� 唰ㄠЗ 唳溹�佮Θ 唰ㄠЕ唰ㄠЙ 唳膏�嬥Ξ唳�唳距Π 唳嗋Μ唳︵�佮Σ唰嵿Σ唳距�� 唳�唳距Π唰佮�� 唳曕Θ唳�唳距Π唰囙Θ唰嵿Ω 唳灌Σ唰� 唳忇�� 唳呧Θ唰佮Ψ唰嵿�犩�距Θ唰� 唳�唰嵿Π唳о�距Θ 唳呧Δ唳苦Ε唳� 唳灌�苦Ω唰囙Μ唰� 唳夃Κ唳膏�嵿Ε唳苦Δ 唳ム�囙�曕�� 唳忇�� 唳椸�嵿Π唳ㄠ�嵿Ε唰囙Π 唳�唰嬥�溹�� 唳夃Θ唰嵿Ξ唰嬥�氞Θ 唳曕Π唰囙Θ啷� 唳⑧�距�曕�� 唳�唳苦Χ唰嵿Μ唳�唳苦Ζ唰嵿Ο唳距Σ唰� 唳�唳距Π唰嵿�曕�囙�熰�苦�� 唳�唳苦Ν唳距�椸�囙Π 唳呧Η唰嵿Ο唳距Κ唳� 唳�. 唳�唰嬥�灌�距Ξ唰嵿Ξ唳� 唳囙Ω唳�唳距�囙Σ 唳灌�嬥Ω唰囙Θ, 唳呧Η唰嵿Ο唳距Κ唳� 唳�. 唳ㄠ�距Ω唳班�苦Θ 唳嗋�曕�嵿Δ唳距Π 唳忇Μ唳� 唳呧Η唰嵿Ο唳距Κ唳� 唳�. 唳嗋Μ唰佮Π唰囙�溹�� 唳�唰佮�灌�距Ξ唰嵿Ξ唳� 唳�唰佮�溹�距Π唰囙Μ唳� 唳�唰屶Ε唳�唳距Μ唰� 唳忇�� 唳椸�嵿Π唳ㄠ�嵿Ε 唳班�氞Θ唳� 唳曕Π唰囙Θ啷�

唳⑧�距�曕�� 唳�唳苦Χ唰嵿Μ唳�唳苦Ζ唰嵿Ο唳距Σ唰熰�囙Π 唳曕�嬥Ψ唳距Η唰嵿Ο唳曕�嵿Ψ 唳呧Η唰嵿Ο唳距Κ唳� 唳�. 唳忇Ξ. 唳溹�距�灌�距�權�嵿�椸��唳� 唳嗋Σ唳� 唳氞�屶Η唰佮Π唰�, 唳�唳苦�溹Θ唰囙Ω 唳膏�嵿�熰�距Α唳苦�� 唳呧Θ唰佮Ψ唳︵�囙Π 唳∴�苦Θ 唳呧Η唰嵿Ο唳距Κ唳� 唳�. 唳�唳距�灌Ξ唰佮Ζ 唳撪Ω唳�唳距Θ 唳囙Ξ唳距Ξ, 唳�唳距Π唰嵿�曕�囙�熰�苦�� 唳�唳苦Ν唳距�椸�囙Π 唳氞�囙�熰�距Π唳�唰嵿Ο唳距Θ 唳呧Η唰嵿Ο唳距Κ唳� 唳�. 唳膏�苦Π唳距�溹�佮Σ 唳灌��, 唳囙�夃Θ唳苦Σ唳苦Ν唳距Π 唳�唳距�傕Σ唳距Ζ唰囙Χ唰囙Π 唳氞�囙�熰�距Π唳�唰嵿Ο唳距Θ 唳� 唳�唰嵿Ο唳距Θ唰囙�溹�苦�� 唳∴�苦Π唰囙�曕�嵿�熰Π 唳�唰嬥�灌�距Ξ唰嵿Ξ唳� 唳溹�距Ν唰囙Ζ 唳嗋�栢Δ唳距Π, 唳囙Ω唰嵿��-唳撪�熰�囙Ω唰嵿�� 唳�唳苦Χ唰嵿Μ唳�唳苦Ζ唰嵿Ο唳距Σ唰熰�囙Π 唳夃Κ唳距�氞�距Π唰嵿Ο 唳呧Η唰嵿Ο唳距Κ唳� 唳多�距Ξ唳膏�� 唳班�灌Ξ唳距Θ 唳忇Μ唳� 唳囙�夃Ω唳苦Μ唳苦Α唳�’唳� 唳�唰嵿Π唰囙Ω唳苦Α唰囙Θ唰嵿�� 唳� 唳�唰嵿Π唳�唰嬥Ω唰嵿�� 唳呧Η唰嵿Ο唳距Κ唳� 唳灌�苦�� 唳椸�苦Σ (Prof. Hew Gill) 唳呧Θ唰佮Ψ唰嵿�犩�距Θ唰� 唳�唳曕�嵿Δ唳�唰嵿Ο 唳班�距�栢�囙Θ啷�

唳夃Κ唳距�氞�距Π唰嵿Ο 唳呧Η唰嵿Ο唳距Κ唳� 唳�. 唳ㄠ�苦�熰�距�� 唳嗋�灌Ξ唳� 唳栢�距Θ 唳椸�嵿Π唳ㄠ�嵿Ε 唳班�氞Θ唳距Π 唳溹Θ唰嵿Ο 唳膏�傕Χ唰嵿Σ唳苦Ψ唰嵿�� 唳呧Η唰嵿Ο唳距Κ唳曕Μ唰冟Θ唰嵿Ζ唳曕�� 唳оΘ唰嵿Ο唳�唳距Ζ 唳溹�距Θ唳苦�熰�� 唳�唳侧�囙Θ, 唳忇�� 唳椸�嵿Π唳ㄠ�嵿Ε 唳︵�囙Χ唰囙Π 唳�唰嵿Ο唳�唳膏�� 唳�唰嵿Π唳む�苦Ψ唰嵿�犩�距Θ唰囙Π 唳夃Θ唰嵿Θ唰熰Θ唰� 唳曕�距Π唰嵿Ο唳曕Π 唳�唰傕Ξ唳苦�曕�� 唳班�距�栢Μ唰囙イ 唳多�苦�曕�嵿Ψ唳�, 唳多�苦�曕�嵿Ψ唳距Π唰嵿Ε唰� 唳� 唳椸Μ唰囙Ψ唳曕Μ唰冟Θ唰嵿Ζ 唳忇�� 唳椸�嵿Π唳ㄠ�嵿Ε唰囙Π 唳�唳距Η唰嵿Ο唳�唰� 唳呧Θ唰囙�� 唳夃Κ唳曕�冟Δ 唳灌Μ唰囙Θ 唳�唳侧�� 唳む�苦Θ唳� 唳嗋Χ唳距Μ唳距Ζ 唳�唰嵿Ο唳曕�嵿Δ 唳曕Π唰囙Θ啷�

唳夃Σ唰嵿Σ唰囙�栢�嵿Ο, 唳�唰嵿Ο唳�唳膏�� 唳�唰嵿Π唳む�苦Ψ唰嵿�犩�距Θ唰囙Π 唳撪Κ唳� 唳�唳苦Δ唰嵿Δ唳� 唳曕Π唰� 唳侧�囙�栢�� 唳�唰嵿Π唳ムΞ 唳�唰傕Π唰嵿Γ唳距�權�嵿�� 唳曕�囙Ω 唳膏�嵿�熰�距Α唳苦Θ唳苦Π唰嵿Ν唳� 唳�唳囙�熰�� 唳�唰嵿Π唳曕�距Χ 唳曕Π唰囙�涏�� 唳�唳苦Χ唰嵿Μ唳�唳苦�栢�嵿Ο唳距Δ 唳忇�曕�距Α唰囙Ξ唳苦�� 唳�唰嵿Π唳曕�距Χ唳ㄠ�� 唳�唰嵿Π唳む�苦Ψ唰嵿�犩�距Θ 唳膏�嵿Κ唰嵿Π唳苦�傕�椸�距Π 唳ㄠ�囙�氞�距Π (唳�唳距Σ唳椸�嵿Π唳距Ν 唳�唰嵿Ο唳距�曕Ξ唳苦Σ唳距Θ)啷� 唳�唳距�傕Σ唳距Ζ唰囙Χ唰囙Π 唳膏�嵿Ε唳距Θ唰�唰� 唳� 唳�唳灌�佮�溹�距Δ唳苦�� 唳曕�嬥Ξ唰嵿Κ唳距Θ唳苦�椸�佮Σ唰嬥Π 唳撪Κ唳� 唳�唳苦Δ唰嵿Δ唳� 唳曕Π唰� 唰┼Н唳熰�� 唳曕�囙Ω 唳膏�嵿�熰�距Α唳� 唳ㄠ�苦�熰�� 唳侧�囙�栢�� 唳灌�熰�囙�涏�� 唳�唳囙�熰�苦イ 唳忇Δ唰� 唳�唳苦Κ唳｀Θ唰囙Π 唳む�距Δ唰嵿Δ唰嵿Μ唳苦�� 唳о�距Π唳｀�� 唳� 唳�唳距Ω唰嵿Δ唳� 唳�唰嵿Π唰熰�嬥�椸�囙Π 唳�唳о�嵿Ο唰� 唳膏�傕Ο唰嬥�� 唳む�堗Π唳�, 唳�唳苦Κ唳｀Θ 唳曕�屶Χ唳�, 唳�唰嬥�曕�嵿Δ唳� 唳嗋�氞Π唳�, 唳膏�距Κ唰嵿Σ唳距�� 唳氞�囙�囙Θ, 唳∴�苦�溹�苦�熰�距Σ 唳�唳距Π唰嵿�曕�囙�熰�苦��, 唳�唰嵿Π唰嵿Ο唳距Θ唰嵿Α 唳�唰嵿Ο唳�唳膏�嵿Ε唳距Κ唳ㄠ�� 唳� 唳�唳距Π唰嵿�曕�囙�熰�苦�傕�熰�囙Π 唳�唳苦Ν唳苦Θ唰嵿Θ 唳︵�苦�� 唳む�佮Σ唰� 唳оΠ唳� 唳灌�熰�囙�涏�囙イ