Dr. Muhammad Ismail Hossain
(Professor)Department of Marketing
Short Biography:
Muhammad Ismail Hossain is currently working as a Professor at the Department of Marketing, Faculty of Business Studies, 91精品. He received his PhD in consumer behavior from Monash University, Australia. He is an MBA from 91精品 and also has a Master degree in International Business from ...
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| Degree Name | Group/Major Subject | Board/Institute | Country | Passing Year |
|---|---|---|---|---|
| Ph.D. | Consumer Behaviour | Monash University | Australia | 2015 |
| Masters | International Business | University of Melbourne | Australia | 2008 |
| Masters | Marketing | 91精品 | Bangladesh | 2003 |
| Bachelor | Marketing | 91精品 | Bangladesh | 2001 |
| Title | Organization | Location | From Date | To Date |
|---|---|---|---|---|
| Dean of Academic Affairs, Monash & UoL LSE Program | Universal College Bangladesh | Bangladesh | 01, Mar 2023 | Currently Working |
| Professor | 91精品 | Bangladesh | 15, Jun 2017 | Currently Working |
| Associate Professor | 91精品 | Bangladesh | 10, Jun 2015 | 14-06-2017 |
| Assistant Professor | 91精品 | Bangladesh | 15, Jun 2010 | 13-06-2015 |
| Lecturer | 91精品 | Bangladesh | 18, Dec 2005 | 14-06-2010 |
| Lecturer | East West University | Bangladesh | 03, Jan 2005 | 14-12-2005 |
Research Interest
| Subject | Description | Research Interest (Goal, Target Indicator) |
|---|---|---|
| Tourism | ||
| Supply Chain Management | ||
| Consumer Behavior |
Project/Research Supervision
| Level of Study | Title | Supervisor | Co-Supervisor(s) | Name of Student(s) | Area of Research | Current Completion |
|---|---|---|---|---|---|---|
| Ph.D. | Investigating the Resilience of Small and Medium Enterprises (SMEs) in Bangladesh during the Covid-19 pandemic | Prof. Dr. Muhammad Ismail Hossain | Prof. Dr. Nasrin Akter | Adiba Nazia | The main objectives of this study are to find out:
|
Current Year |
| Ph.D. | Exploring The Relationship Between Employee Branding and Organizational Loylty: An Empirical Study on Private Service Holders in Bangladesh | Muhammad Ismail Hossain | Asif-Un-Nahar | Brand Management | Current Year | |
| M.Phil | Investigating the effectiveness of social media advertisements: The customer engagement perspective | Muhammad Ismail Hossain | S. M. Benzir Ahmed | Consumer Behaviour | Current Year | |
| M.Phil | Investigating the Use of Social 91精品 in Internationalizing Brands: A Study on the Professional Services Firms of Bangladesh | Muhammad Ismail Hossain | Anika Jahan Elma | Brand Management | Current Year |
Project/Research Work
| Subject | Project Name | Source of Fund | From Date | To Date | Collaboration |
|---|---|---|---|---|---|
| Social Science | Transforming Responsive and Relational Autonomy in the Garment Sector of the UK and Bangladesh (THRREADS) | UKRI-ESRC | 30-07-2024 | 30-07-2026 | University of Essex, University of Derby, Manchester Metropolitan University |
| Social Science | Research on Family Ride Sharing Models in Developing Countries to Realize SDG 5, 4 | Telecommunication Advancement Fund (TAF), Japan | 15-04-2024 | 15-08-2026 | Kyushu University |
| Social Science | Exploring Organizational Resilience Practices of MSMEs in Bangladesh during COVID-19 | UIU-IAR Research Grant | 03-07-2022 | 15-04-2025 | University of Canterbury, NZ & United International University |
| Entrepreneurship Development | Preparing Case Studies on SMEs | SMEF | 16-07-2019 | 04-08-2020 | SMEF |
| Marketing | Assessment of the Ek-Shop E-commerce Platform | A2i | 16-01-2019 | 11-08-2020 | A2i |
| Business | A sectoral study on the furniture industries of Bangladesh | SMEF | 10-05-2018 | 03-08-2021 | SMEF |
| Brand Management | Challenges of Ceramic Branding & Export: Role of Entrepreneurs & Government | Bangladesh Ceramic Manufacturers and Exporters Association (BCMEA) | 17-10-2017 | 19-12-2017 | |
| Brand Management | Challenges of Branding & Export | Export Promotion Bureau (EPB), Bangladesh | 11-09-2017 | 15-11-2017 | EPB |
| Business | Employment of Expatriates and its Alternatives in the RMG Sector of Bangladesh | ILO | 09-01-2017 | 20-12-2017 | CEBAI, ILO |
| Social Science | An Assessment of the Socio-cultural and Political Factors Driving 'Religion-Based' Violent Extremism in Some Selected Northern Districts of Bangladesh | Ministry of Home Affairs | 04-01-2017 | 12-12-2018 | Ministry of Home Affairs, GOB |
| Business | Industrial Policy 2016: A critical review | Dhaka Chamber of Commerce and Industries (DCCI) | 18-01-2016 | 16-11-2016 | DCCI |
| International Business | An Advocacy Plan for Policy Guidelines on " Overseas Investment by Bangladeshi Entrepreneurs " | International Business Forum Bangladesh (IBFB) | 22-12-2015 | 15-12-2015 | IBFB |
| Social Science | A Feasibility Study in Bosila, Mohammadpurby SOS Children鈥檚 village Bangladesh | SOS Children鈥檚 village Bangladesh | 12-01-2015 | 18-08-2015 | SOS Children's Village, Bangladesh |
Invited Talk
| SL | Invited Talk |
|---|---|
| 1 | A keynote paper prepared and presented on 鈥楤randing鈥�, a strategic mindset for Sustainable Growth of Bangladesh Ceramic Products in Global Market, Ceramic Expo, Bangladesh-2019, BCMEA. |
| 2 | A keynote paper prepared and presented on 鈥楥hallenges of Branding and Export鈥�, EPB, (2017). |
| 3 | A Keynote paper prepared and presented on 鈥楥ritical Review of Industrial Policy 2016鈥�, DCCI, (2016). Link |
| 4 | Concept paper preparation and presentation on behalf of International Business Forum Bangladesh (IBFB) Paper 1: 鈥極verseas investment by Bangladeshi Entrepreneurs鈥� (2015) Paper 2: 鈥楢n Advocacy Plan for Relaxing the Restriction on Overseas Investment by Bangladeshi Entrepreneurs鈥� (2016). Link- Paper 3: 鈥楻elaxing the FDI barriers for Bangladeshi Entrepreneurs鈥� (2016). Link- |
| 5 | A keynote paper prepared and presented on 鈥楥hallenges of Ceramic Branding and Export: Role of Government and Entrepreneurs鈥�, Ceramic Expo, Bangladesh-2017, BCMEA. |
| SL | Collaboration & Membership Name | Type | Membership Year | Expire Year |
|---|---|---|---|---|
| 1 | University of Melbourne Alumni Association | 2009 | Life Time | |
| 2 | Monash University Alumni Association | 2014 | Life Time | |
| 3 | Dhaka University Marketing Alumni Association | 2005 | Life Time | |
| 4 | Dhaka University Alumni Association | 2005 | Life Time |
| Book | |
|---|---|
| 1 |
Muhammad Ismail Hossain, Nasrin Akter and Abureza M. Muzareba Marketing in a Transition Economy: New Realities, Challenges, and Prospects.
Singapore: Springer Nature, 2024 .
|
| 2 |
Nasrin Akter and Muhammad Ismail Hossain Bangladesh E-Waste Value Chain: Structures, Actors, and Interdependencies.
Dhaka: Bureau of Business Research, Dhaka University, 2022 .
|
| 3 |
Pernille Ryd茅n, Muhammad Ismail Hossain, Efthymia Kottika and Vatroslav Skare Social 91精品 Storms: Empowering Leadership Beyond Crisis Management.
Oxford, UK: Routledge, an imprint of Taylor and Francis, 2021 .
|
| 4 |
Muhammad Ismail Hossain and Nasrin Akter Modeling the intention to use E-learning Management System in higher education.
Dhaka: To be published by University Grants Commission, 2019 .
|
| 5 |
Muhammad Ismail Hossain, Mohammad Thoufiqul Islam and Mohammad Tareq Employment of expatriates and its alternatives in the RMG sector of Bangladesh.
Dhaka: Centre of Excellence for Bangladesh Apparel Industry CEBAI, 2018 .
|
| 6 |
Mohammad Thoufiqul Islam, Muhammad Ismail Hossain, Debashish Kundu, Muntasir Masum and Mohammad Shariat Ullah An assessment of the socio-cultural and political factors driving 鈥榬eligion-based鈥� violent extremism in some selected northern districts of Bangladesh.
Dhaka: to be published by Ministry of Home Affairs, 2017-2018 .
|
| 7 |
Nasrin Akter and Muhammad Ismail Hossain Investigating the intention to use online shopping platform: Bangladesh Perspective.
Dhaka: Bureau of Business Research, FBS, DU, 2017 .
|
| 8 |
Muhammad Ismail Hossain and Nasrin Akter Inter-generational consumption patterns: Reflection of the 鈥榗apital city鈥� of a developing country.
Dhaka: Bureau of Business Research, FBS, DU, 2013 .
|
| Book Section | |
| 1 |
Shahriar Akter, Muhammad Ismail Hossain, Steven Lu, Sutapa Aditya, Tasnim M. Taufique Hossain and Uraiporn Kattiyapornpong "Does service quality perception in omnichannel retailing matter? A systematic review and agenda for future research."
Exploring Omnichannel Retailing. Wojciech Piotrowicz, Richard Cuthbertson Springer, Cham, 2019 71-97 .
|
| 2 |
Muhammad Ismail Hossain, Harmen Oppewal and Dewi Tojib "Coping with negative consumption experiences: How attribution influences disappointment, regret, word of mouth and complaining behaviours."
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Colin Campbell, Junzhao Jonathon Ma Springer, Cham, 2016 684-687 .
|
| Journal Article | |
| 1 |
Muhammad Ismail Hossain : Are we doing justice to our higher education,
The Business Standard , 2025
.
|
| 2 |
Muhammad Ismail Hossain and Nasrin Akter : It鈥檚 time Bangladesh built its own global apparel brand,
The Daily Star , 2025
.
|
| 3 |
Yawei Jiang, Girish Prayag, Mesbahuddin Chowdhury, Muhammad Ismail Hossain and Nasrin Akter : A community capitals perspective of multi-level retrospective and prospective resilience in hospitality firms,
International Journal of Hospitality Management (impact factor:10.0, ABDC - A*, ABS 3) , vol.129 , no.August 2025 Elsevier , 2025
.
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| 4 |
Iana Shaheen, Muhammad Ismail Hossain, Arash Azadegan and Mohammad Ali : Power in coordinating supply chain projects in humanitarian settings: A case study of Rohingya refugee camps,
Journal of Supply Chain Management (impact factor:10.6 (ABS 4, ABDC A)) , vol.60 , no.3 Wiley , pp.79-104 , 2024
.
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| 5 |
Muhammad Ismail Hossain, Iana Shaheen, Arash Azadegan and Mohammad Ali : Power in coordinating supply chain projects in humanitarian settings: A case study of Rohingya refugee camps,
Journal of Supply Chain Management (impact factor:10.6, ABDC - A, ABS - 4) Wiley , 2024
.
|
| 6 |
Girish Prayag, Yawei Jiang, Mesbahuddin Chowdhury, Muhammad Ismail Hossain and Nasrin Akter : Building Dynamic Capabilities and Organizational Resilience in Tourism Firms During COVID-19: A Staged Approach,
Journal of Travel Research (impact factor:10.98, ABDC- A*, ABS- 4) Sage , 2023
.
|
| 7 |
Muhammad Ismail Hossain, Arnold Japutra and Nasrin Akter : Emotional intelligence: how it influences tourists鈥� environmentally responsible behaviour,
Tourism Recreation Research (impact factor:4.20, ABDC - A, ABS - 2) Taylor & Francis , 2022
.
|
| 8 |
Muhammad Ismail Hossain, Harmen Oppewal and Dewi Tojib : High Expectations: How Tourists Cope With Disappointing Vacation Experiences,
Journal of Travel Research (impact factor:10.98, ABDC- A*, ABS- 4) Sage , 2022
.
|
| 9 |
Muhammad Ismail Hossain and Arnold Japutra : Tourists鈥� Mindsets and Choice of Adventurous Holiday Activities,
Current Issues in Tourism (impact factor:7.43 ABDC - A, ABS - 2) , vol.24 , no.15 Taylor & Francis , pp.2078-2087 , 2021
.
|
| 10 |
Pernille Ryd茅n, Efthymia Kottika, Muhammad Ismail Hossain, Vatroslav Skare and Alastair M. Morrison : Threat or treat for tourism organizations? The Copenhagen Zoo social media storm,
International Journal of Tourism Research (impact factor:5.64, ABDC - A, ABS - 2) , vol.22 , no.1 Wiley , pp.108-119 , 2020
.
|
| 11 |
Muhammad Ismail Hossain and Nasrin Akter : Do Business Graduates Intend to Adopt the Social Business Model? A Perspective of Developing Country,
Journal of New Business Ventures , vol.1 , no.1 , pp.1-17 , 2020
.
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| 12 |
Dildar Hussain, Marko Gr眉nhagen, Swati Panda and Muhammad Ismail Hossain : Franchising in South Asia: Past, present, and future developments,
Journal of Marketing Channels (impact factor:0.94) , vol.26 , no.4 Taylor & Francis , pp.227-249 , 2020
.
|
| 13 |
Nasrin Akter and Muhammad Ismail Hossain : The role of stakeholders in reverse supply chain of EOL mobile phone recycling for developing sustainable e-waste management: Bangladesh perspective,
Dhaka University Journal of Business Studies , 2018
.
|
| 14 |
Nasrin Akter and Muhammad Ismail Hossain : Investigating the nature of plastic recycling supply chain: Bangladesh perspective,
Dhaka University Journal of Marketing , vol.18-19 , pp.01-24 , 2016
.
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| 15 |
Prem Chhetri, Muhammad Ismail Hossain and Alex Broom : Examining the generational differences in consumption patterns in South East Queensland,
Journal of City Culture Society (impact factor:4.78) , vol.5 , no.4 Elsevier , pp.1-9 , 2014
.
|
| 16 |
Prem Chhetri, Muhammad Ismail Hossain, John Odgers and Rebecca Kiwan : Modelling journey to work patterns in South East Queensland, Australia,
Journal of Geography and Geology , vol.6 , no.1 , pp.46-59 , 2014
.
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| 17 |
Nasrin Akter and Muhammad Ismail Hossain : How Attractive is the Online Retailing Industry for a Market Leader: A Study on Amazon,
Dhaka University Journal of Marketing , vol.15 , pp.31-48 , 2014
.
|
| 18 |
Muhammad Ismail Hossain and Nasrin Akter : The process of transnationalization in the automobile industry: the case of Toyota,
Dhaka University Journal of Marketing , vol.14 , pp.17-36 , 2013
.
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| 19 |
Muhammad Ismail Hossain, Masudur Rahman and Nasrin Akter : Customer satisfaction to supermarkets: Bangladesh perspective,
Dhaka University Journal of Marketing , vol.12 , pp.1-20 , 2011
.
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| 20 |
Nuren Abedin, Md Mahmudur Rahman, Muhammad Ismail Hossain, Kenji Hisazumi and Ashir Ahmed : Travel Behavior of SME Employees in Their Work Commute in Emerging Cities: A Case Study in Dhaka City, Bangladesh,
Sustainability (impact factor:3.251) , vol.12 , no.24 MDPI , 2020
.
|
| 21 |
Muhammad Ismail Hossain, Sabina Yasmin and Nasrin Akter : The Extension; Line or Brand: Trends and Applicability in the Toiletries Sector of Bangladesh.,
Dhaka University Journal of Marketing , vol.11 , pp.49-73 , 2010
.
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| 22 |
Muhammad Ismail Hossain and Nasrin Akter : Electronic Means in Tourism: Applicability and Challenges for Bangladesh,
Journal of the Institute of Bangladesh Studies , vol.29 , pp.7-24 , 2006
.
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| 23 |
Moktar Ali and Muhammad Ismail Hossain : Application of Geographic Information System in Marketing: Bangladesh Perspective,
Dhaka University Journal of Marketing , vol.9 , pp.35-54 , 2006
.
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| 24 |
Morshed Hasan Khan, Chowdhury Golam Hossain and Muhammad Ismail Hossain : m-Marketing: Customer Segmentation Framework of Specialty Product for Bangladesh鈥檚 Market,
Dhaka University Journal of Business Studies , vol.26 , no.1 , pp.260-279 , 2005
.
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| 25 |
Nasrin Akter and Muhammad Ismail Hossain : Behaviour change during Covid-19: Could social marketing do it differently?,
The Daily Star , September 09, 2020
.
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| 26 |
Muhammad Ismail Hossain and Nasrin Akter : Are we ready to compete with global e-commerce giants?,
The Daily Star , October 30, 2018
.
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| 27 |
Nasrin Akter, Faiza Noshin Rahman and Muhammad Ismail Hossain : Transforming ride-sharing into sustainable business,
, October 29, 2019
.
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| 28 |
Muhammad Ismail Hossain and Nasrin Akter : Time to formalise informal e-waste management in Bangladesh,
The Daily Star , December 18, 2019
.
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| Conference Proceedings | |
| 1 |
Arash Azadegan, Muhammad Ismail Hossain and Mohammad Ali "Coordinating Collaborative Supply Chain Efforts: A focus on Rohingya Refugee Camps in Bangladesh."
80th Annual Meeting of the Academy of Management
Vancouver, BC, Candada: AOM, 2020
.
|
| 2 |
Pernille Ryd茅n, Efthymia Kottika, Vatroslav 艩kare and Muhammad Ismail Hossain "The Resilient Versus The Resistant Approach To Social 91精品 Storms."
The Academy of Management Annual Meeting
Boston, Massachusetts, USA: The Academy of Management, 2019
.
|
| 3 |
Pernille Ryd茅n, Vatroslav 艩kare, Muhammad Ismail Hossain and Efie Kottika "How marketing managers sense and seize social media storms."
6TH INTERNATIONAL GSOM EMERGING MARKETS CONFERENCE 2019: Management in Digital Age
St. Petersburg, Russia: 2019
.
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| 4 |
Pernille Ryd茅n, Efthymia Kottika, Vatroslav Skare and Muhammad Ismail Hossain "Don鈥檛 blame it on the customers! An investigation of the strategy implications of companies鈥� response to shitstorms."
Marketing in the age of Data: EMAC 2016
, pp. 233. Oslo: BI Norwegian Business School, 2016
.
|
| 5 |
Pernille Ryd茅n, Efthymia Kottika, Muhammad Ismail Hossain and Vatroslav Skare "Calming the Waters or Riding the Waves? Understanding Why and How Companies Can Leverage Negative Customer Sentiment to Empower the Brand."
The 44th EMAC Annual Conference 2015: Collaboration in Research
, pp. 171. Leuven, Belgium: European Marketing Academy, 2015
.
|
| 6 |
Muhammad Ismail Hossain, Harmen Oppewal and Dewi Tojib "Investigating the effects of expectations on disappointment, regret, and post-consumption behaviours."
Paradigm Shifts & Interactions: EMAC 2014
, pp. 2018. Valencia, Spain: European Marketing Academy, 2014
.
|
| 7 |
Prem Chhetri, Muhammad Ismail Hossain and Alex Broom "Understanding the Inter-generational Consumption Patterns in South East Queensland."
The future of Asia-Pacific Business: Beyond the crisis
, pp. 1-21. Brisbane, Australia: 2009
.
|
| 8 |
Arash Azadegan, Muhammad Ismail Hossain and Md. Ali "Rohyngia camps in Bangladesh and Collaborative coordination."
51st Annual Conference of the Decision Sciences Institute
November 21-23, 2020
.
|
| Award Type | Title | Year | Country | Description |
|---|---|---|---|---|
| International | Telecommunication Advancement Fund (TAF), Japan | 2023 | Japan | This research essentially explores the reasoning and viability of different competing ride-sharing models for family as a unit in a developing country context. It also explores how the ride-sharing models are helping the country matrialise SDG 5 and 4. |
| International | UKRI-ESRC Research Grant | 2023 | United Kingdom | Achieved UKRI-ESRC research grant with colleagues from University of Essex, University of Derby and Manchester Metropolitan University. We have secured a funding of 拢634,215.99 to investigate the transformation potential of Responsive and Relational Autonomy in the Garment Sector of the United Kingdom and Bangladesh. We are expecting to generate significant insights through the theory and practice-oriented lenses embedded in the components of this research project. Both Bangladesh and UK are expected to receive significant impact insights out of this research. Relevant RMG stakeholders鈥� cooperation are needed to materialize the aspirations of this timely and impactful research. |
| Local | Centennial Research Grant (CRG) 2021 | 2021 | Bangladesh | This research aimed at examining the causes and consequences of frustration and depression among the university students of Bangladesh. Additionally, the aim is to figure out the possible means to reduce such sustained negative emotions so that the students can be more productive and eventually contribute towards building the nation. |
| Local | BRB Research Grant 2018 | 2019 | Bangladesh | This grant is offered by Bureau of Business Research, Faculty of Business Studies, 91精品, Bangladesh for a project titled 鈥楨-waste management in Bangladesh: The role of stakeholders in reverse supply chain for developing a sustainable e-waste management鈥�. |
| National | UGC Bangladesh Research Grant 2016 | 2016 | Bangladesh | This grant is offered by University Grants Commission, for a project titled 鈥楳odeling the intention to use E-learning Management System (ELMS) in higher education in Bangladesh. |
| Local | BRB Research Grant 2015 | 2015 | Bangladesh | This grant is offered by Bureau of Business Research, Faculty of Business Studies, 91精品, Bangladesh for a project titled 鈥業nvestigating the intention to use online shopping platform- a developing country perspective'. |
| International | Monash Graduate Scholarship | 2010 | Australia | This is provided by Monash University, Australia to offer support for the PhD program. |
| International | 2010 Faculty of Business & Economics Postgraduate Research Scholarship | 2010 | Australia | Awarded with 2010 Faculty of Business & Economics Postgraduate Research Scholarship by the Faculty of Business and Economics & Monash Graduate Scholarship by Monash University, Melbourne, Australia. |
| Local | BRB Research Grant 2009 | 2009 | Bangladesh | This grant is offered by Bureau of Business Research, Faculty of Business Studies, 91精品, Bangladesh for a project titled 鈥�'Inter-generational consumption patterns- a developing country perspective'. |
| International | International Postgraduate Merit Scholarship | 2007 | Australia | Awarded with International Postgraduate Merit Scholarship by the Faculty of Economics and Commerce, University of Melbourne, Australia. |
| National | Prime Minister's Gold Medal | 2002 | Bangladesh | Awarded with Gold Medal from the Honourable Prime Minister of the Peoples Republic of Bangladesh for achieving the perfect C.G.P.A. of 4/4 in the BBA program. |
| Local | Deans Merit List | 2002 | Bangladesh | Inclusion of Name in the Deans Merit List for attaining 2nd highest grade in the MBA program. |
| Local | Deans Merit List | 2001 | Bangladesh | Inclusion of Name in the Deans Merit List and Honour鈥檚 List for achieving perfect CGPA in the BBA program. |
Dr. Muhammad Ismail Hossain
Professor
Department of Marketing
Faculty of Business Studies
Email: muhammad.hossain@du.ac.bd
Mobile (Dept): 880-2-9661900
Mobile (Personal): 01714101070